Improved QS for Test Drive Bookings
Planned and executed a multi-channel media campaign to promote a new car model, focusing on improving quality score and increasing test drive appointments.
Client
Automotive Brand
Industry
Automotive
Duration
3 Months
The Challenge
The automotive brand needed to launch a new model in a saturated market while overcoming low Quality Scores and inefficient ad spend that limited visibility and test drive conversions.
Low Quality Score resulting in high cost per click
Limited brand awareness for new model launch
Poor conversion rates on test drive booking forms
Highly competitive automotive market with aggressive advertising
Strategic Approach
We implemented a comprehensive approach combining Quality Score optimization, conversion-focused landing pages, and multi-channel campaigns to drive qualified test drive bookings.
Quality Score Optimization
Refined ad copy, improved landing page relevance, and enhanced keyword targeting to boost Quality Scores and reduce CPCs.
Landing Page Redesign
Created high-converting landing pages with streamlined booking flows, engaging visuals, and mobile-optimized experiences.
Multi-Channel Campaign
Deployed integrated campaigns across Google Ads, Meta, and display networks to maximize reach and test drive bookings.
Audience Segmentation
Developed detailed buyer personas and targeted campaigns to in-market audiences actively researching vehicles.
Results that Matter
Within 3 months, our multi-channel campaign and Quality Score optimization delivered exceptional improvements in traffic, conversions, and cost efficiency.
Increase in Landing Page Visits
65%
+65%
Uplift in Test Drive Bookings
35%
+35%
Quality Score Improvement
+4
+4 points
Reduction in Cost Per Click
50%
-50%
Within 3 months, our multi-channel campaign and Quality Score optimization delivered exceptional improvements in traffic, conversions, and cost efficiency.