I didn’t just wake up one day and decide to be a digital marketing consultant. It started back in 2012, fresh out of university, watching my older brother — one of Jordan’s first famous bloggers back then— build something amazing out of pure passion. That spark was enough for me. I knew I wanted to be part of this digital world.

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No agencies. No hand-holding. I started by teaching myself — online courses, endless YouTube tutorials, experimenting with tiny budgets — until I landed my very first job. That’s where the real learning began.

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I’ve always believed problems are the best teachers. Every campaign that went wrong, every ad that flopped, pushed me to dig deeper, learn more, and come back stronger. Quitting was never an option — not because I’m a superhero, but because I’m stubborn when it comes to challenges.

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One thing about me: I’m extremely organized. Not in a “my desk is tidy” way — I mean, my brain literally stops functioning if there’s mess (physical or digital). That’s why I’m obsessed with structured strategies, clear processes, and making sure no campaign runs on chaos and luck.

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I’ve spent +10 years in the corporate world — not because I had to, but because I genuinely love digital marketing. It’s the perfect mix of creativity, data, psychology, and constant problem-solving. That’s what keeps me hooked.

Today, I help brands stop wasting their budgets on random boosting and guide them towards strategies that actually work. Simple as that.

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Oh, and when I’m not building campaigns, you’ll probably find me organizing my closet, perfecting my to-do lists, or giving my family a crash course on what “media buying” actually means (they still think I just post stuff on Instagram).